Japanese giant Hitachi Ltd. reduces voting share in its equipment arm Hitachi Construction Machinery Co., Ltd. to 18.4 % as the latter prepares to rebrand as Landcros in April 2027.
In a notable strategic shift, Hitachi Ltd. has sold down its holding in Hitachi Construction Machinery (HCM), reducing its voting rights from 25.4 % to 18.4 %.This move comes shortly after HCM announced its intention to rebrand itself as Landcros, effective April 1, 2027.
By lowering its stake below the threshold for equity-method accounting, HCM will no longer be consolidated within Hitachi’s financial statements — a clear signal of increased operational independence for the construction-machinery business.
Hitachi says the impact on its fiscal year ending March 2026 is “minimal,” and it plans to deploy proceeds from the share transfer towards growth initiatives under its “Inspire 2027” management plan.
HCM’s rebranding to Landcros reflects a strategic repositioning: moving beyond traditional machinery manufacturing to emphasise connected, intelligent and sustainable solutions for construction and mining sites. While the brand change is scheduled for 2027, the sale of Hitachi’s stake takes place now, signalling that the company is laying groundwork for the separation concurrently with the rebrand.
Industry analysts view this as part of Hitachi’s broader portfolio-rationalisation strategy, enabling each business unit to pursue its own momentum while Hitachi focuses on its digital and social-innovation strengths. The timing aligns with HCM’s move to reposition itself credibly in a rapidly evolving equipment market where connectivity, autonomous operations and sustainability are increasingly critical.
For customers and dealers of HCM, the brand transition is likely to be seamless: the press release emphasises that manufacturing operations, service networks and warranty provisions will remain unchanged despite the new name.
