Raymond Group chairman Gautam Singhania subtly dropped an industry bombshell this week, comparing the production scale of luxury jackets to ultra-premium homes. “If we can make a ₹16 lakh jacket,” he asked during an HT Real Estate forum, “why not ₹100 crore apartments someday?”.
Yet, Singhania was quick to dial back expectations—Raymond Realty, he underscored, is currently focused on the “affordable luxury” segment, targeting volumes rather than extravagant icon projects. With a development pipeline of 20 million sq ft across Mumbai and Thane, the company expects only 200,000 sq ft to fall in the luxury bracket—primarily for niche premium buyers.
Singhania also differentiated Raymond’s approach from mainstream realtors by drawing a sartorial analogy: “Just because we’re in real estate doesn’t mean we’re the same. It’s like comparing Armani and Raymond”—two brands with distinct markets.
Currently holding a solid 30% share in Thane’s mid-luxury housing, Raymond Realty plans selective expansion in Mumbai micro-markets like Mahim, Bandra, and Wadala—and eyeing Pune next. Their strategy? Stick to deals with a minimum 20% margin, and decline projects that don’t meet strict return thresholds.
Singhania’s message was clear: Raymond Realty’s ambition may stretch to ₹100 crore homes, but for now, its roots remain grounded in delivering accessible luxury with discipline and precision.
