The latest ANAROCK Homebuyer Sentiment Survey (H1 2025) reveals that 63% of Indian respondents now view real estate as their most preferred investment asset, marking a notable 4% rise from the previous year.
This shift reflects growing confidence in real estate’s long-term stability and appeal, particularly amid financial market volatility. The preference for equities has waned, while demand for tangible assets like property has surged.
Diving deeper, the survey highlights a strong pivot toward premium and spacious homes:
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36% of buyers now prefer properties priced between ₹90 lakh and ₹1.5 crore, significantly up from pre-pandemic levels.
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Meanwhile, the affordable housing segment (below ₹45 lakh) has lost ground, with only 17% showing interest, down sharply from over 40% in 2020.
Considering unit size, 3BHKs remain in highest demand (45%), with interest in 4BHKs rising—from roughly 4% in 2022 to nearly 7% now.
The full report further explores emerging dynamics: declining preference for ready-to-move inventory, increased trust in branded developers, and persistent investor interest—even as end-user demand continues to dominate.
