Rohit Sharma Fuels Prozo’s Rise: Backing India’s Commerce Backbone

Indian cricket icon Rohit Sharma has made a strategic investment in Prozo, a full-stack, tech-enabled supply‑chain startup founded by Dr. Ashvini Jakhar. The backing highlights a growing recognition of enterprise‑grade logistics infrastructure as a linchpin for India’s digital commerce boom.

Prozo, established in 2016, operates 42 warehouses across 2.2 million sq ft, serving over 24,000 pincodes via its unified warehousing‑freight‑fulfillment platform. Running at a ₹250 crore revenue run‑rate and backed by $20 million from Sixth Sense Ventures and JAFCO Asia, Prozo empowers more than 150 brands, both D2C and enterprise to scale efficiently.

“Every great performance needs an engine that does not crack under pressure,” Sharma remarked, lauding Prozo’s dependable, tech‑first platform that ensures consistency at scale. Founder Dr. Jakhar echoed his sentiment, comparing Sharma’s disciplined cricketing journey with Prozo’s mission to build a reliable backbone for India’s new‑age commerce.

With this fresh capital infusion, Prozo plans to deepen its tech investments, expand its warehousing footprint, and enhance its Control‑Tower platform, driving real‑time visibility, predictive analytics and automation across B2B, B2C and D2C channels.