Proptech startup 77Pillar has launched a new digital real estate marketplace in India, aiming to simplify property transactions and reduce dependency on traditional brokerage models. The platform follows a zero-broking and free-listing approach, allowing property owners, developers and channel partners to list assets without paying commissions or upfront fees. This model is designed to lower transaction costs and improve transparency for buyers, sellers and tenants.
The marketplace enables direct interaction between verified stakeholders, reducing unnecessary intermediaries and helping users make faster, more informed decisions. Using data-driven tools, 77Pillar matches property listings with relevant demand based on factors such as location, budget, asset type and usage. The platform caters to both residential and commercial real estate segments.
Currently active across 15+ Indian cities, including major and emerging markets, 77Pillar aims to support developers and large inventory holders by offering centralized listing management and real-time availability updates. Additional features include virtual property walkthroughs, detailed property insights and market intelligence that assist investors, consultants and end-users throughout the decision-making process.
The company positions itself as a technology-first solution addressing long-standing inefficiencies in India’s real estate ecosystem, such as fragmented listings, high brokerage fees and limited visibility for genuine buyers. By focusing on transparency, accessibility and data-led discovery, 77Pillar seeks to create a more efficient and scalable property marketplace.
With increasing digital adoption in the real estate sector, platforms like 77Pillar reflect a growing shift toward smarter, cost-effective and user-centric property transactions in India.
