According to Sobha Ltd Managing Director Jagadish Nangineni, the Bengaluru housing market is consolidating around a new “sweet spot” ticket size of ₹2–3 crore, driven by end-users navigating affordability pressures.
Speaking during the company’s Q2 FY26 investor call, Nangineni said that even though premium housing continues to draw interest, the majority of current sales—over 70%—are being generated in the ₹2–3 crore bracket, particularly at projects like Sobha’s Townpark in South Bengaluru.
He noted that this shift reflects buyers making trade-offs: they’re choosing larger, better-amenitised homes, yet remain sensitive to value and ticket size as price and input-cost pressures rise.
On pricing trends, he cautioned that while residential realty in Bengaluru is entering a phase of steadier demand and supply, the era of steep annual price-hikes may be behind us. Rather than aggressive appreciation, he foresees a “stable or mildly inflationary” increase in pricing.
Nangineni also mentioned that while approvals in the city have been impacted by institutional restructuring—specifically the transformation of Bruhat Bengaluru Mahanagara Palike (BBMP) into the new Greater Bengaluru Authority (GBA)—these issues are now largely resolved.
Key takeaways for buyers and developers:
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The ₹2–3 crore segment now acts as a core demand zone rather than the ultra-luxury or affordable tiers.
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Projects that offer large communities and modern amenities are gaining preference over smaller premium launches.
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Developers are likely to calibrate new launches around this ticket range, which may reshape product planning and marketing strategies in Bengaluru.
