India’s high-net-worth property buyers are redefining luxury living. No longer content with vast mansions, many now favor branded residences, homes developed in collaboration with global luxury, hospitality, fashion or automotive brands.
According to recent estimates, India now ranks sixth globally in live branded residence projects, contributing about 4 % of global supply. The country also ranks tenth in the pipeline of upcoming projects. This trend is driven by the rise of a wealthy class: in 2024, India reportedly had nearly 86,000 individuals with net worths exceeding USD 10 million.
For buyers, branded homes offer more than just name-value. These residences command a 30–35 % premium over non-branded equivalents owing to superior design standards, professional maintenance, integrated services and higher resale value. The appeal lies in combining prestige, global standards and lifestyle perks such as concierge services, security and uniformity across markets for investors who often move internationally.
Cities like Mumbai, Delhi NCR, Bengaluru, Pune and newer hotspots like Goa and Uttarakhand are seeing increased demand for this segment. Developers view branded homes as a new asset class, blending real estate investment with luxury consumption. As India’s luxury real estate market matures, branded residences are likely to gain further traction, shaping how the super-rich live and invest in the future.
